Fera (Food and Environment Research Agency)

The Problem

Fera, a science-led organisation working at the intersection of food, environment, and agriculture, was undergoing a strategic transition—from a social enterprise model into a growth-oriented commercial business. With four distinct business units and affiliations with both Capita and DEFRA, Fera needed a unified B2B content strategy to reflect its evolving identity and strengthen market presence.

The Solution

Ecoia joined the project as Digital Content Coordinator to realign and revitalise Fera’s digital strategy.

We:

• Transformed B2B content strategy across four distinct business units
• Aligned brand messaging with Fera’s parent organisations (Capita and DEFRA)
• Collaborated directly with the CEO to develop and deliver a targeted campaign for COP26
• Produced strategic thought leadership content to attract new MQLs
• Designed and implemented a scalable organic content plan for social platforms

This work brought clarity to Fera’s brand communications and equipped the internal team with tools to scale sustainably—without overreliance on external content providers.

The Outcome

• 77% increase in organic following across LinkedIn, Facebook, and X
• Reduced content production expenses through in-house strategy implementation
• Increased inbound marketing leads via COP26-related digital campaigns

Fera is now positioned with a cohesive digital identity that bridges science, innovation, and commercial agility.

Our Approach

At Ecoia, we lead with strategy and execute with purpose. For Fera, we combined market insight with environmental communications expertise to ensure that content not only informed, but inspired action—from policymakers to B2B stakeholders.

We operate through a holistic framework:

• Brand Strategy – Positioning with clarity and purpose
• Digital Marketing – Building audiences through insight and intent
• Content Production – Creating stories that resonate across sectors

Who We Are

Ecoia supports social enterprises, CICs, and purpose-led organisations with strategy-first services that drive impact. Grounded in principles of social equity, sustainability, and good governance, we help teams scale responsibly and tell their stories powerfully.

Let’s work together to turn transitions into transformation.