Disability Sports Channel

The Problem

Representation of disabled individuals in mainstream media continues to fall short—both in coverage and in creative leadership. Meanwhile, students in the South West of England often face limited access to practical media experience and meaningful industry placements. Addressing both challenges required visionary leadership and cross-sector collaboration.

The Solution

Ecoia partnered with Olympic Torchbearer Simeon Wakely to bring his vision for Disability Sports Channel to life. Through a blend of strategic support and creative execution, we helped shape the foundation for a movement rooted in inclusion and visibility.

We provided:

• Business planning and sustainable model development
• Strategic brand positioning and narrative alignment
• Marketing and digital engagement strategy
• Creative direction for content and production
• Partnership building with governing bodies and institutions
• University alliances that unlocked over 180 student placements

This initiative not only enabled hundreds of students to gain hands-on industry experience—it also expanded the media platform for disabled athletes and creators across the UK.

Our Approach

Ecoia applies a holistic, three-pillar framework to every project:

• Brand Strategy – Purpose-driven positioning that resonates
• Digital Marketing – Targeted outreach that builds community
• Content Production – Stories that inspire action and shift narratives

Grounded in the principles of social equity, sustainability, and good governance, our process for Disability Sports Channel combined creative thinking with personalised guidance from influential capacity builders across the UK and US social sectors.

The Outcome

What started as a bold idea quickly turned into a scalable model for impact. Disability Sports Channel is now a growing platform empowering disabled voices, inspiring a new generation of media professionals, and changing how sport and ability are represented across the country.

Who We Are

At Ecoia, we help social enterprises, CICs, and non-profits grow through a holistic approach that unites strategy, marketing, and storytelling. Whether you're scaling impact or launching something new, we work with you to connect meaningfully with your audience and drive long-lasting change.