When COP26 brought global attention to climate, agriculture, and innovation, Fera—a science-led organisation at the intersection of food, environment, and agriculture—stepped up to shape the conversation. Ecoia was proud to support Fera’s digital presence during this critical moment.
As Fera transitioned into a more commercially-focused business, it needed to clarify its voice and unify messaging across four distinct business units. Working directly with Fera’s leadership team, Ecoia stepped in as Digital Content Coordinator to help:
- Realign brand messaging across departments
- Coordinate and produce a targeted COP26 campaign
- Develop thought leadership content to engage policymakers and industry
- Implement a scalable, in-house content plan for digital platforms
The campaign delivered real results, including a 77% increase in organic engagement across LinkedIn, Facebook, and X, and a measurable boost in inbound leads. More importantly, it helped position Fera with a clear, confident voice during one of the most important climate conversations of our time.
We’re proud to have played a role in amplifying science-driven storytelling and helping Fera connect with both their mission and their market.